Viacom versus Google / YouTube
we will discuss this in class today: VIACOM VS. GOOGLE -- A $1 BILLION TEST
posted by Alex @ 9:51 AM
Wednesday, March 14, 2007
Information technology Marketing
About this class and the blog
This Class: This course is designed to meet the needs of marketing majors at the University of Delaware by providing them with an understanding of the impact of information technologies on marketing strategies and practice. Students will gain a basic understanding of how the Internet and Information Systems are used in marketing. Here is the syllabus.This Blog: This class blog serves as a tool for communication, as well as the host for the student blogs / projects.
Blog Project: Each student will create a blog and blog this course. Your blog will include articles on blog postings you read from the blogosphere (via your bloglines account) (minimum 4 articles); articles on your wikipedia work (minimum 16 articles); articles on the course material we cover (minumum 4 articles); and articles responding to your team-mates articles (minimum 2 articles)
Wikipedia Project: Each student will sign up for an account on wikipedia. Each student is responsible for updating 4 articles throughout the semester. Each update should also be blogged, and a final blog for each article should discuss the evolution of the article and the reaction from the wikipedia community to the edits.
Search Engine Experiment
Google: stiuqxelaYahoo: stiuqxela
Live: stiuqxela
Subscribe via Bloglines
You can read blogs as independent web-sites (checking them at will) or subscribe to them via an aggregated news reader. The latter allows you to view blogs when you know there is new content, and makes sense when reading multiple blogs and news sources. Subscribing to your teamates' blogs; the blogs I have listed here; a search result from Google Blog Search and this class blog, via an aggregated news reader (in this case Bloglines) is required. In order to subscribe to a site, create an account at bloglines, and copy this blog's address from the browser window to your subscription form in bloglines.
Instructor
That's Alex Brown. If you need to e-mail me, please e-mail alexbr.brown@gmail.com and include BUAD477 in the subject header.Class Books
For this class we are using the following books:
Course Content
All material is linked to Hackers, Hits and Chats.- Background and History
- How the Web Works
- Quick notes: S 1 - 4
- Consumers Online
- Quick notes: NC 1 - 4
- Organizations Online
- Quick notes: S 8
- Law Privacy and Security
- Social Media / Blogs a Marketing Tool: Toby Bloomberg
- Quick notes: NC 5 - 9
- Marketing Research Online
- Framework: Free and Engagement
- Personalization
- Quick notes: NC 13 - 15
- Digital Economics and Strategy
- Product
- Product 2: Development
- Price
- Place
- Quick notes: S 5
- Promotion
Articles
Articles of note will be posted here.Required Blogs
The following are blogs you are required to subscribe and read for the duration of this course. You will also be responsible for posting x articles to your blog commenting on blog postings from these blogs.- ClickZ Stats
- Dana Vanden Heuvel
- Diva Marketing Blog
- Inside Adwords
- John Batelle's SearchBlog
- Modern Marketing
- Global Neighbourhoods
- Scobleizer - Microsoft Geek Blogger
- Slashdot - News for Nerds
- Tim Berners Lee's Blog
Class Mates' Blogs and Feeds
Section 10- Danielle Albert (D): Blog Bloglines
- Kathleen Albright (F): Blog Bloglines
- Kerri Angell (C): Blog Bloglines
- Nick Baldini (E): Blog Bloglines
- Andrea Boyer (F): Blog Bloglines
- Mike Brennan (B): Blog
- Roger Carman (C): Blog Bloglines
- Brenna Christensen (B): Blog Bloglines
- Matt Corritori (E): Blog Bloglines
- Jessica Erskine (F): Blog Bloglines
- Ashley Goldberg (A): Blog Bloglines
- Ben Gruber (G): Blog Bloglines
- Laura Hoffman (G): Blog Bloglines
- Ryan Isbert (E): Blog Bloglines
- Laura Karig (G): Blog Bloglines
- Matt Kates (C): Blog
- Robby Kershis (D): Blog Bloglines
- Cynthia Lee (G): Blog Bloglines
- Tricia Lyons (A): Blog Bloglines
- Kristie Maher (B): Blog Bloglines
- Sharon Maloney (F): Blog Bloglines
- Veronika Miketa (H): Blog Bloglines
- Mike Meschisen (H): Blog Bloglines
- Nicole Nantais (B): Blog Bloglines
- Jessica Neuringer (): Blog Bloglines
- Patrick O'Neill (H): Blog Bloglines
- Lydia Pavelock (H): Blog Bloglines
- Matt Petretti (I): Blog Bloglines
- Olivia Pilip (I): Blog Bloglines
- Lauren Pittaro (I): Blog Bloglines
- Joel Rakes (I): Blog Bloglines
- Tyler Randall (A): Blog Bloglines
- Katie Sandy (C): Blog Bloglines
- Ashley Spencer (J): Blog Bloglines
- Joey States (J): Blog Bloglines
- Beth Taggart (J): Blog Bloglines
- Jessica Velky (D): Blog Bloglines
- Colette Vetrone (A): Blog Bloglines
- Mike Werch (J): Blog Bloglines
- Jes Williams (E): Blog Bloglines
- Theresa Bartley (A): Blog Bloglines
- Michael Bennett (B): Blog Bloglines
- Eric Bland (C): Blog Bloglines
- Jennifer Bosch (D): Blog Bloglines
- Lauren Chell (E): Blog Bloglines
- Trevor Costelo (F): Blog Bloglines
- Sean Cullen (G): Blog Bloglines
- Nate Denver (H): Blog Bloglines
- Ryan Dzielak (E): Blog Bloglines
- Allyson Fischgrund (C): Blog Bloglines
- Chris Fusco (E): Blog Bloglines
- Kyle Garis (B): Blog Bloglines
- Tim Harrington (D): Blog Bloglines
- Steve Hartmann (F): Blog Bloglines
- Zach Heller (G): Blog Bloglines
- Kevin Keenan (H): Blog Bloglines
- Drew Klein (I): Blog Bloglines
- Chris Leone (I): Blog Bloglines
- Kristen Mastrola (A): Blog Bloglines
- Kristen McNamee (A): Blog Bloglines
- Jocelyn Mohr (B): Blog Bloglines
- Alex Nasseh (D): Blog Bloglines
- Nate Noblet (F): Blog Bloglines
- Josh Orleans (G): Blog Bloglines
- Sophia Pappis (G): Blog Bloglines
- Porter Rice (I): Blog Bloglines
- Nick Satinova (E): Blog Bloglines
- Julie Schreiber (A): Blog Bloglines
- Dan Sefrin (B): Blog Bloglines
- Drew Turner (H): Blog
- Jared Wagman (C): Blog Bloglines
- Steve Ward (D): Blog Bloglines
- Steve Willis (F): Blog Bloglines
- Matt Winter (I): Blog Bloglines
- Caitlin Winters (I): Blog Bloglines
- Anne Wylde (H): Blog Bloglines
Skype and Guest Speaker Schedule
I will post the skype and guest speaker schedule here.Other Resources
These resources are useful for creating blogs in general and / or understanding the web better. Most are not necessary for this class, aside from blogger, bloglines and the blog search engines Technorati and Feedster.- Amazon Associates: Become a retailer of pretty much whatever you want, no need to take inventory etc.
- Archive.org: A great site to view the 'history' of a particular web-site's development. Key your company's URL in the search box and see how its web-site has evolved from 'brochureware' to ...
- Bloglines: To subscribe to your feeds, you need an aggregated news reader, bloglines is it!
- Blogger (this platform): This is the platform you use to create your blog. One of the more popular, its a free and hosted solution.
- ClickZ: A great resource for all data regarding the internet.
- Feedster: A search engine that searches 'feeds'. You should include a link to a search result of the company you are following on your blog.
- Flickr: Store your pictures here and the blog them to your blog. Neat solution for those starting out.
- Google: 'nuff said.
- GoogleAdSense: Great contextual advertising program, easy to participate (sign up and grab a piece of code to include in your template).
- GoogleNews: Interesting news source 'aggregator', run entirely by computers.
- Hackers, Hits and Chats: Internet and Marketing Dictionary (I wrote and maintain).
- Learning HTML: Some quick tips.
- MovableType: Another blogger platform, probably prefered by those who can pay.
- Sitemeter: Sign up, add a snippet of code to your blog and you can then track your traffic and referrer URLs (necessary to build community).
- Technorati: Blog search engine, great to use the search to find out what bloggers are saying about your product / company. See feedster (i.e. create a link from your blog to the appropriate search result).
- W3C.org: They create and maintain the web standards, very necessary work!
- Weather.com: Grab some code from here to display your local weather on your blog.
- Wikipedia: Online encyclopedia, will be used extensively for this course, and is linked within Hackers, Hits and Chats
Articles on Blogging
These articles provide the latest insights on blogging. Good background reading for those new to blogging.- The Future of the Blog
- Blogging Resource Handout
- Tapping Into The Blogosphere
- BLOG OPERATORS PICKY ABOUT WHAT ADS THEY'LL ACCEPT
- As blogging grows, companies eye legal pitfalls
- Nothing To Fear From Executive Blogging
- Warning: Your clever little blog could get you fired
- Blogging Is Not Fundamental
- Holes in the Blogosphere?
- CEOs refuse to get tangled up in messy blogs
- Promotional Blogs on the Rise
- Blogs Will Change Your Business
- Bloggers Have Rights Too
- What the Blog?
- Chief humanising officer
- Have a blog, lose your job?
- Microsoft to dominate Blogging sooner than expected...
- Why There's No Escaping the Blog
- Wikipedia.org:Blog
Articles on Feeds
These articles provide the latest insights on RSS feeds. Good background reading for those new to feeds.- Feed the Need: Surveying the Past, Present and Future of RSS
- thefeedfactory RSS. Made Really Simple
- RSS Year in Review
- RSS, not just for blogs any more
- What's RSS?
- Imc2 Plants Flag in RSS Space
- HOW TO KNOW WHAT'S BEING SAID ABOUT YOU ONLINE AND WHY YOU NEED TO BE PARANOID
- Marketing by RSS
- RSS and E-mail Marketing
- Real-Life RSS Marketing
- Wikipedia.org:RSS
Articles on Wikis
These articles provide the latest insights on wikis. Good background reading for those new to wikis.- Anonymous Source Is Not the Same as Open Source
- Congress caught making false entries in Wikipedia
- Wikizon
- Wikibooks takes on textbook industry
- Wikis for Marketing
- Wiki Marketing
- Wikipedia Founder Pitches Openness to Content Managers
- Wikimania
- How To Use Wikis For Business
- WordPress Codex (Wiki Example)
- TaxAlmanac (Wiki Example)
- Wikipedia (MBA)
- Wikis, Weblogs and RSS: What Does the New Internet Mean for Business?
- Los Angeles Times launches editorial wiki
Articles on Search Engine Marketing
These articles provide the insights on Search Engine Marketing (SEM) which includes Search Engine Optimization (SEO). Good background reading for those new to SEM.- How to Maximize Your Return on Investment With Google AdWords
- Google pardons BMW website
- Beginner's Guide to SEO
- SearchEngineWatch
Previous Posts
- Useful online survey tools
- Search and Subscribe to the Blogosphere
- This week's material
- Class canceled wednesday
- For wednesday's class
- Monday's Skype Presentation: Toby Bloomberg
- Search: Chapter 8
- Law, Privacy and Security
- Naked Conversations: Chapters 1 - 4
- Organizations Online
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