Sunday, March 04, 2007

Monday's Skype Presentation: Toby Bloomberg

Here are the slides for our first skype presentation: Social Media / Blogs: A Marketing Tool.

0 Comments:

Information technology Marketing

Name: Alex

This Class: This course is designed to meet the needs of marketing majors at the University of Delaware by providing them with an understanding of the impact of information technologies on marketing strategies and practice. Students will gain a basic understanding of how the Internet and Information Systems are used in marketing. Here is the syllabus.
This Blog: This class blog serves as a tool for communication, as well as the host for the student blogs / projects.
Blog Project: Each student will create a blog and blog this course. Your blog will include articles on blog postings you read from the blogosphere (via your bloglines account) (minimum 4 articles); articles on your wikipedia work (minimum 16 articles); articles on the course material we cover (minumum 4 articles); and articles responding to your team-mates articles (minimum 2 articles)
Wikipedia Project: Each student will sign up for an account on wikipedia. Each student is responsible for updating 4 articles throughout the semester. Each update should also be blogged, and a final blog for each article should discuss the evolution of the article and the reaction from the wikipedia community to the edits.
Google: stiuqxela
Yahoo: stiuqxela
Live: stiuqxela

You can read blogs as independent web-sites (checking them at will) or subscribe to them via an aggregated news reader. The latter allows you to view blogs when you know there is new content, and makes sense when reading multiple blogs and news sources. Subscribing to your teamates' blogs; the blogs I have listed here; a search result from Google Blog Search and this class blog, via an aggregated news reader (in this case Bloglines) is required. In order to subscribe to a site, create an account at bloglines, and copy this blog's address from the browser window to your subscription form in bloglines.

That's Alex Brown. If you need to e-mail me, please e-mail alexbr.brown@gmail.com and include BUAD477 in the subject header. For this class we are using the following books:

All material is linked to Hackers, Hits and Chats.

Articles of note will be posted here. The following are blogs you are required to subscribe and read for the duration of this course. You will also be responsible for posting x articles to your blog commenting on blog postings from these blogs.

Section 10

Danielle Albert (D): Blog Bloglines
Kathleen Albright (F): Blog Bloglines
Kerri Angell (C): Blog Bloglines
Nick Baldini (E): Blog Bloglines
Andrea Boyer (F): Blog Bloglines
Mike Brennan (B): Blog
Roger Carman (C): Blog Bloglines
Brenna Christensen (B): Blog Bloglines
Matt Corritori (E): Blog Bloglines
Jessica Erskine (F): Blog Bloglines
Ashley Goldberg (A): Blog Bloglines
Ben Gruber (G): Blog Bloglines
Laura Hoffman (G): Blog Bloglines
Ryan Isbert (E): Blog Bloglines
Laura Karig (G): Blog Bloglines
Matt Kates (C): Blog
Robby Kershis (D): Blog Bloglines
Cynthia Lee (G): Blog Bloglines
Tricia Lyons (A): Blog Bloglines
Kristie Maher (B): Blog Bloglines
Sharon Maloney (F): Blog Bloglines
Veronika Miketa (H): Blog Bloglines
Mike Meschisen (H): Blog Bloglines
Nicole Nantais (B): Blog Bloglines
Jessica Neuringer (): Blog Bloglines
Patrick O'Neill (H): Blog Bloglines
Lydia Pavelock (H): Blog Bloglines
Matt Petretti (I): Blog Bloglines
Olivia Pilip (I): Blog Bloglines
Lauren Pittaro (I): Blog Bloglines
Joel Rakes (I): Blog Bloglines
Tyler Randall (A): Blog Bloglines
Katie Sandy (C): Blog Bloglines
Ashley Spencer (J): Blog Bloglines
Joey States (J): Blog Bloglines
Beth Taggart (J): Blog Bloglines
Jessica Velky (D): Blog Bloglines
Colette Vetrone (A): Blog Bloglines
Mike Werch (J): Blog Bloglines
Jes Williams (E): Blog Bloglines

Section 11

Theresa Bartley (A): Blog Bloglines
Michael Bennett (B): Blog Bloglines
Eric Bland (C): Blog Bloglines
Jennifer Bosch (D): Blog Bloglines
Lauren Chell (E): Blog Bloglines
Trevor Costelo (F): Blog Bloglines
Sean Cullen (G): Blog Bloglines
Nate Denver (H): Blog Bloglines
Ryan Dzielak (E): Blog Bloglines
Allyson Fischgrund (C): Blog Bloglines
Chris Fusco (E): Blog Bloglines
Kyle Garis (B): Blog Bloglines
Tim Harrington (D): Blog Bloglines
Steve Hartmann (F): Blog Bloglines
Zach Heller (G): Blog Bloglines
Kevin Keenan (H): Blog Bloglines
Drew Klein (I): Blog Bloglines
Chris Leone (I): Blog Bloglines
Kristen Mastrola (A): Blog Bloglines
Kristen McNamee (A): Blog Bloglines
Jocelyn Mohr (B): Blog Bloglines
Alex Nasseh (D): Blog Bloglines
Nate Noblet (F): Blog Bloglines
Josh Orleans (G): Blog Bloglines
Sophia Pappis (G): Blog Bloglines
Porter Rice (I): Blog Bloglines
Nick Satinova (E): Blog Bloglines
Julie Schreiber (A): Blog Bloglines
Dan Sefrin (B): Blog Bloglines
Drew Turner (H): Blog
Jared Wagman (C): Blog Bloglines
Steve Ward (D): Blog Bloglines
Steve Willis (F): Blog Bloglines
Matt Winter (I): Blog Bloglines
Caitlin Winters (I): Blog Bloglines
Anne Wylde (H): Blog Bloglines

I will post the skype and guest speaker schedule here. These resources are useful for creating blogs in general and / or understanding the web better. Most are not necessary for this class, aside from blogger, bloglines and the blog search engines Technorati and Feedster.

Amazon Associates: Become a retailer of pretty much whatever you want, no need to take inventory etc.
Archive.org: A great site to view the 'history' of a particular web-site's development. Key your company's URL in the search box and see how its web-site has evolved from 'brochureware' to ...
Bloglines: To subscribe to your feeds, you need an aggregated news reader, bloglines is it!
Blogger (this platform): This is the platform you use to create your blog. One of the more popular, its a free and hosted solution.
ClickZ: A great resource for all data regarding the internet.
Feedster: A search engine that searches 'feeds'. You should include a link to a search result of the company you are following on your blog.
Flickr: Store your pictures here and the blog them to your blog. Neat solution for those starting out.
Google: 'nuff said.
GoogleAdSense: Great contextual advertising program, easy to participate (sign up and grab a piece of code to include in your template).
GoogleNews: Interesting news source 'aggregator', run entirely by computers.
Hackers, Hits and Chats: Internet and Marketing Dictionary (I wrote and maintain).
Learning HTML: Some quick tips.
MovableType: Another blogger platform, probably prefered by those who can pay.
Sitemeter: Sign up, add a snippet of code to your blog and you can then track your traffic and referrer URLs (necessary to build community).
Technorati: Blog search engine, great to use the search to find out what bloggers are saying about your product / company. See feedster (i.e. create a link from your blog to the appropriate search result).
W3C.org: They create and maintain the web standards, very necessary work!
Weather.com: Grab some code from here to display your local weather on your blog.
Wikipedia: Online encyclopedia, will be used extensively for this course, and is linked within Hackers, Hits and Chats

These articles provide the latest insights on blogging. Good background reading for those new to blogging.

These articles provide the latest insights on RSS feeds. Good background reading for those new to feeds.

These articles provide the latest insights on wikis. Good background reading for those new to wikis.

These articles provide the insights on Search Engine Marketing (SEM) which includes Search Engine Optimization (SEO). Good background reading for those new to SEM.

Sunday, March 04, 2007

Monday's Skype Presentation: Toby Bloomberg

0 Comments:

Information technology Marketing

About Me

About this class and the blog

Search Engine Experiment

Subscribe via Bloglines

Instructor

Class Books

Course Content

Articles

Required Blogs

Class Mates' Blogs and Feeds

Skype and Guest Speaker Schedule

Other Resources

Articles on Blogging

Articles on Feeds

Articles on Wikis

Articles on Search Engine Marketing

Previous Posts